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HIV-HOP: HIP HOP RADIO AS A TOOL FOR EDUCATION
Bush Radio 89.5 FM, a community radio station in Cape Town, South Africa is currently running HIV-Hop, an innovative youth Aids awareness campaign utilising the power of radio and hiphop.
HIV-Hop consists of a five-week radio radio campaign that started May 9, with a weekly theme around HIV/Aids and sexuality. The campaign seeks for effective ways to educate the secondary school youth within Bush Radio's broadcast area, which includes the Cape Flats.
HIV-Hop goes beyond the boundaries of the traditional approach to Aids awareness campaigns by using hip hop in getting messages across. Rap music and hip hop have had a strong foothold in Cape Town ever since the eighties, with local crews such as POC and Black Noise using the art for the development of their communities. Hip hop has a large following in Cape Town's townships. The many unsigned and signed talents make regular appearances in Bush Radio's Friday night hip hop show.
HIV-Hop serves as a pilot project in the development of a new radio format for youth education. The show format is designed using Bush radio's research with students of schools in Mitchell's Plain, Guguletu and Woodstock. The outcome of the project will be made available to other radio stations through training. Research and the HIV-Hop campaign are supported by NIZA and Madunia foundation of the Netherlands.
The HIV-Hop campaign runs in May and June 2000, with radio shows on Tuesdays from 4 to 5 PM on the following dates: 9 May, 16 May, 23 May, 30 May and 6 June. In the 'Headwarmers' hip-hop show, every Friday from 22 to 01 hours, the weekly topic will be discussed with the listeners.
HIV-Hop Radio
Features weekly themes around HIV/Aids and sexuality, which will be discussed by a panel consisting of secondary school students and Aids experts. The listeners can participate in the discussions by calling in.
HIV-Hop MC's
Cape Town's best known rappers, including Mr Devious, have composed tracks on Aids that will be presented during the shows. These emcees will also be in the studio to explain their lyrics. Other hip-hop songs with Aids related content will be played.
YAA 2000
The Aids awareness activities undertaken for HIV Hop are part of Bush Radio's YAA2000 (Youth Against Aids) campaign, which is running until December this year.
YAA 2000 started out in March with a week of broadcasts around HIV/Aids and a live concert at a secondary school in Mitchell's Plain, at which local rappers and singers performed their newly composed lyrics about Aids.
Later this year, YAA 2000 will offer more activities, which will be announced seperately.
For more info, contact:
HIV-Hop Project
Bush Radio
Tel. 27 + 21 + 448-5450
Fax 27 + 21 + 448-5451
E-mail: hivhop@hotmail.com
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:: The HIV-HOP Team ::
The HIV-Hop team consists of Shaheen (formerly with Prophets of da City, presenter of 'Headwarmers' on Bush Radio), dj Big Dre (popular hip hop dj, presenter of 'Headwarmers'), 'M' (emcee, presenter of 'FUSE' on Bush Radio), Shamiel Adams (among the 1st dj's in Cape Town to play hip hop in the 80's) and dj Juma4 (from Holland, has worked with hip hop crews in Tanzania and other countries).